Responsibilities

• - Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
• - In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
• - Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
• - Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
• - Lead and teach analysts and sr. analysts on best practices of marketing analytics.
• - Provide oversight for 1 -2 analysts/sr. analysts on an account.

Requirements

• - Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• - Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
• - Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent
• - Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution
• - Proficiency with Python & SQL
• - Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Benefits

• - Employer-sponsored 401k with match
• - Medical, Dental, and vision coverage
• - Unlimited PTO
• - Caregiver (Parental) Leave
• - Health and Wellness benefits