Manager, Advertising Operations

New York City, NY (Remote)

$70K/yr – $80K/yrManager3+ years expFull time

Posted 12 days ago

Job Summary

Lead end-to-end ad operations for display and paid social, optimize inventory and QA of creatives, and analyze performance to guide strategy across campaigns in a matrixed environment.

  • Own campaign setup, execution, and collaboration with clients, agencies, and vendors
  • Drive performance insights and tool-driven improvements for ad serving, reporting, and creative management

Job Description

Responsibilities

  • Oversee and execute the implementation of multiple concurrent ad campaigns across display and paid social, from start to finish, and ensure successful, timely execution according to contracts/IOs, media plans, and client KPIs.
  • Optimize inventory management for ad placements on owned and operated channels (display and paid social), newsletters, native content, and others, updating and training internal team members as needed.
  • Work with clients and agencies to manage technical implementation of third-party rich media creative. Thoroughly test and QA all ads prior to launch.
  • Oversee paid social campaigns from implementation to execution on platforms like TikTok, Snapchat, and Instagram. Serve as the subject matter expert for new offerings, formats, and optimization opportunities.
  • Track and optimize campaign performance over time and provide performance and trend data to help shape future campaign strategy.
  • Research, pitch, and help implement strategies and tools to improve ad serving, reporting, creative development/management, audience growth, and general campaign performance metrics (viewability, fraud, conversion, etc.).
  • Coordinate with outsourced vendor and network partners, handling administrative and technical tasks associated with launching campaigns.

Requirements

  • 3+ years of experience in an advertising operations role, either at an agency or at a publisher, strongly preferred.
  • Required skills: Google Ad Manager, proficiency in third-party tracking tags/pixels and reporting platforms, data analysis, client-facing experience, personnel management
  • Experience working in a highly matrixed environment
  • Experience in client-facing work
  • Strong written and verbal communication skills
  • Remote applicants welcome to apply

Preferred

  • Preferred skills: Paid Social platforms (Facebook, Instagram, Snapchat, TikTok, Pinterest), Funnel, Asana, Experience with third-party verification partners (MOAT/DV/IAS), Google Workspace, Dropbox, Slack

Benefits

  • Eligibility for performance bonuses
  • Choice among six health insurance plans
  • Dental and vision insurance
  • 401 (k) retirement savings plan with company matching
  • Flexible PTO and work remotely
  • Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
  • Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
  • Summer Fridays
  • FSA and HSA offered
  • Life insurance
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Her Campus Media

Her Campus Media is the #1 media portfolio for college students and Gen Z. Our properties include Her Campus, Spoon University, College Fashionista, the InfluenceHer Collective, and Generation Hired!

Founded in 2009
Boston, Massachusetts, USA
1.5K employees (1,078 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Her Campus Media salaries

Marketing Team

Marketing Team Size
1,037 (69% of company)
Median Career Experience
4 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$50K
Last Raise
$50K
Grant, 14 years ago

Funding History

  • Oct 2011
    Grant • $50K

Traffic Signals

Monthly Visitors
34.2K
Traffic Source Mix
Search
14%
Direct
35%
Referral
6.7%
Social
2%
Paid
1%

Headcount Trend

Current headcount: ~1.5K

Recent News

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Manager, Advertising Operations

Her Campus Media · New York City, NY · Remote