Litfin Divinity School Marketing Specialist at Wheaton College | Wheaton, IL | $65K/yr – $70K/yr

Litfin Divinity School Marketing Specialist

Wheaton, IL (Hybrid)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own multi-channel graduate enrollment marketing by turning data and AI insights into engagement and conversion programs, while aligning closely with academic, enrollment, and web teams to ensure consistent, high-impact communications.

Drive cross-functional collaboration with academic and enrollment stakeholders to shape messaging and campaigns for prospective students.
Own content, UX/UI, and SEO for prospective-student pages to boost engagement, accessibility, and search visibility.
Lead omnichannel outreach and storytelling programs that move candidates from awareness to application and enrollment.

Job Description

Implement and evaluate strategic marketing and communication plans for prospective students, leveraging AI, data, and performance insights to optimize engagement and conversion.
Build highly collaborative relationships with academic, enrollment, and web stakeholders, serving as a marketing partner and subject-matter expert in graduate enrollment communications.
Lead content strategy, UX/UI design, and SEO optimization for prospective-student-facing webpages to maximize user engagement, accessibility, and search visibility.
Regularly update photography, video, copy, and forms to keep web pages fresh and compelling.
Plan, coordinate, and optimize digital advertising campaigns in collaboration with internal partners and external vendors—ensuring strong alignment with enrollment goals, brand voice, and funnel strategy.
Write copy and direct creative production of online and offline collateral, including emails, print pieces, landing pages, and digital ads, designed to attract prospective students to visit, apply, and enroll.
Plan, execute, and improve comprehensive omnichannel communication plans in Slate CRM (email, print triggers, dynamic content, and personalization).
Project-manage complex, multi-channel campaigns, coordinating timelines, deliverables, and performance reporting for high-priority enrollment initiatives.
Direct storytelling initiatives that drive enrollment outcomes, collaborating with the Content Team to ideate, script, and distribute impactful stories that support enrollment goals.
Develop marketing initiatives that highlight the school's distinguished and growing faculty (including recent appointments and visiting scholars), leveraging their expertise and thought leadership to attract prospective students.

Bachelor’s degree is required.
3-5 years of experience in marketing, with a strong preference for experience in higher education enrollment.
Experience marketing to adult learners and working professionals.
Demonstrated experience leading video projects from concept to delivery.
Experience with Asana project management software or similar platform.
Strong working knowledge of UX/UI principles, SEO strategy, and digital analytics.

Prior experience in Slate CRM is preferred but not a requirement.
Understanding of graduate theological education landscape and trends

Wheaton College

Wheaton College is an explicitly Christian, academically rigorous, fully residential liberal arts college and graduate school located in Wheaton, Illinois. Established in 1860, Wheaton is guided by its original mission to provide excellence in Christian higher education, and offers more than 40 undergraduate degrees in the liberal arts and sciences, and 14 graduate degrees.

Founded in 2014

Wheaton, Illinois, USA

1.8K employees (172 in marketing)

www.wheaton.edu