Responsibilities

• Own and execute lifecycle marketing across email, SMS, and push, ensuring campaigns are aligned, on time, and performance-driven
• Build and optimize customer journeys from acquisition through retention, improving engagement and lifetime value
• Develop segmentation strategies to deliver targeted, relevant messaging across all lifecycle stages
• Own Klaviyo and Attentive strategy and execution, including flows, campaigns, segmentation, and compliance
• Drive subscriber growth, engagement, and revenue through optimized lifecycle programs
• Continuously test messaging, timing, and audience targeting to improve performance
• Partner closely with paid media across Meta, Google, and TikTok Ads to align lifecycle and acquisition strategies
• Support and optimize paid campaigns through audience insights, creative testing, and performance analysis
• Ensure alignment between paid traffic and lifecycle conversion strategies
• Own performance tracking across lifecycle channels using tools like Triple Whale, GA4, and platform dashboards

Requirements

• 5–7+ years of experience in lifecycle marketing, CRM, or e-commerce growth roles
• Proven experience managing email and SMS programs that drive measurable revenue impact
• Hands-on experience with platforms such as Klaviyo, Attentive, Shopify, and analytics tools including Triple Whale, GA4
• Experience working across paid media channels with a clear understanding of how acquisition and lifecycle connect
• Ability to interpret performance data and identify opportunities to improve conversion and retention
• Highly organized with the ability to manage multiple campaigns, deadlines, and priorities
• Strong attention to detail and accuracy across all execution
• Proactive in identifying issues, removing blockers, and maintaining momentum
• Experience leading or mentoring team members, agencies, or cross-functional partners
• Ability to build structure and scale a channel, not just execute within an existing one

Preferred

• Familiarity with streetwear, action sports, or contemporary apparel is a plus
• Experience supporting high-volume product launches in a fast-paced, direct-to-consumer environment preferred

Benefits

• Medical, dental, and vision insurance
• Health Savings Account
• Life insurance
• Employee Assistance Program (EAP)
• 401(k) with company match
• Paid time off (PTO)
• Employee merchandise discounts
• Opportunity to grow with a respected and evolving apparel brand