Responsibilities

• Manage the full lifecycle of acquisition and retention campaigns, from strategy through post-send analysis, including audience segmentation, flow design, creative direction, scheduling, and reporting
• Own and maintain the customer journey map for your category, ensuring it reflects current strategy and live flows
• Design and execute robust A/B testing programs on always-on triggered campaigns, translating insights into recommendations for engagement and revenue optimization
• Ensure flawless execution of every campaign, including QA, testing, and error prevention across all channels and email clients
• Collaborate with marketing peers across other business categories to share learnings, identify cross-vertical opportunities, and build efficiency into our processes
• Communicate campaign results, testing recommendations, and strategic initiatives to stakeholders at all levels—from tactical teams to leadership

Requirements

• Bachelor's degree (or equivalent professional experience)
• 5+ years in lifecycle marketing, email marketing, or customer communications programs (subscription business experience is a bonus)
• Hands-on proficiency with marketing automation platforms. Braze experience is a plus, but we welcome expertise in Iterable, Marketo, or equivalent platforms.
• Demonstrated skill in campaign management, data analysis, and problem-solving in a metrics-driven environment
• Experience designing and managing testing roadmaps with clear hypotheses and success metrics
• Solid HTML and CSS knowledge plus familiarity with email client behavior and rendering
• Strong organizational skills, attention to detail, and ability to manage multiple projects without dropping the ball
• Ability to articulate marketing strategy and ROI to both technical and non-technical audiences
• Genuine curiosity about your customers and how to make marketing better

Preferred

• Background in healthcare, wellness, or consumer packaged goods
• Working knowledge of FDA or HIPAA regulations
• Experience building customer programs in regulated or compliance-heavy industries

Benefits

• Flexible hours with meetings taking place in EST
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team!