Leasing and Marketing Manager

Oxford, MS (On-site)

$45K/yr – $55K/yrManager2+ years expFull time

Posted 2 days ago

Job Summary

Own and lead the leasing operation for a student housing property, driving occupancy targets, marketing execution, and resident engagement while building a high-performing team and coordinating with property leadership.

  • Lead tours, respond to inquiries, convert prospects
  • Hire, train, and develop Leasing Specialist and Marketing Assistant
  • Coordinate with Property Manager and office staff to ensure leasing-related work and turnover processes

Job Description

Responsibilities

  • Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members; prioritizing others and fighting for their highest possible good.
  • Maintain exceptional curb appeal and take pride in the property grounds, amenities, and common areas. Regularly walk and monitor the tour path and model unit.
  • Lead the leasing team to achieve the budgeted occupancy each year.
  • Achieve pre-leasing milestones throughout the year as aligned with company and property goals.
  • Act as lead salesperson by giving memorable tours, quickly responding to leasing inquiries, and converting prospects to the next step of the sales process through personalized follow-up.
  • Hire, train, and develop the Leasing Specialist and/or Marketing Assistant on sales techniques, customer engagement, tour best practices, and overall marketing and product knowledge.
  • Partner with the Property Manager and/or Assistant Property Manager to schedule and delegate work to office staff. Hold regular check-ins to ensure leasing-related work is complete.
  • Maintain thorough product knowledge of the property, competition, and local market conditions.
  • Plan and execute a monthly marketing calendar that includes resident events, housing fairs, digital advertising, and outreach marketing.
  • Oversee the planning and execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.

Requirements

  • Two or more years of experience working in the customer service, sales, or retail industry.
  • Possess an understanding of property management standards including Fair Housing laws, Tenant/Landlord rights, and general real estate principles.
  • Ability to create conversation and build rapport quickly with new people.
  • Be a self-motivated individual and excel at working in a team environment.
  • Goal-oriented, self-starter with the ability to excel in a team environment.
  • Exceptional written and verbal communication skills.
  • Proficiency in using social media platforms such as Instagram, Facebook, and TikTok with an understanding of platform-specific trends.
  • Ability to recommend innovative solutions and continuously improve processes.
  • Pass a criminal background check.
  • Ability to work extended hours during the annual turnover period, including nights and weekends.

Preferred

  • Bachelor’s degree in sales, marketing, business administration, or related field preferred.
  • One or more years of progressive experience in student housing preferred.
  • Experience with Entrata software is preferred.
Tailwind Group, Inc. logo

Tailwind Group, Inc.

Headquartered in Mankato, MN, Tailwind Group is a multi-faceted real estate development, management, and leasing firm. By functioning in concert with property owners and typically participating in joint ownership, our organization has a vested interest in aligning and maintaining the performance expectations of all parties.With over 40 years of combined experience, Tailwind Group is focused on putting our clients’ interests first, delivering on our commitments and applying a keen understanding of real estate and risk management. Our emphasis on building and sustaining unique, amenity-rich developments creates a setting where property values exceed market trends and people understand the true meaning of community.

Founded in 2012
Mankato, Minnesota, USA
225 employees (11 in marketing)

Salaries

Posted range

$45K/yr – $55K/yr

Taken straight from the job posting.

See all Tailwind Group, Inc. salaries

Marketing Team

Marketing Team Size
11 (5% of company)
Median Career Experience
6 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
21.9%
Direct
59.5%
Referral
5.1%
Social
12.2%
Paid
1.1%

Headcount Trend

Current headcount: ~225
Tailwind Group, Inc. logo

Leasing and Marketing Manager

Tailwind Group, Inc. · Oxford, MS · On-site