Responsibilities

• Lead end-to-end talent marketing strategies aligned to enterprise hiring priorities.
• Define audience strategies using talent market insights, competitive intelligence, candidate behavior data, and hiring demand.
• Execute integrated campaigns across paid, owned, and earned channels while managing full-funnel performance.
• Shape and activate employer brand, content, and digital experiences that strengthen candidate attraction and engagement.
• Oversee media strategy, channel investment, talent community, CRM, and candidate nurture programs to drive pipeline outcomes.
• Partner with Talent Acquisition leaders to develop attraction strategies, solve hiring challenges, and influence workforce outcomes through data-driven recommendations.

Requirements

• Strong talent marketing strategy and performance optimization experience.
• Deep understanding of digital marketing channels, media strategy, and audience segmentation.
• Ability to translate complex data, labor market intelligence, and campaign performance into actionable recommendations.
• Experience balancing strategic leadership with hands-on execution.
• Strong consulting, stakeholder management, and communication skills.
• Ability to influence decisions across cross-functional teams and multiple levels of leadership
• 5+ years of experience in talent marketing, employer brand, recruitment marketing, or digital marketing, including ownership of attraction strategy and campaign performance.
• Experience leading integrated talent marketing campaigns with measurable hiring outcomes.
• Experience leveraging CRM platforms, talent communities, nurture campaigns, and candidate engagement strategies.
• Experience using funnel analytics, attribution, testing, and ROI measurement to optimize performance.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance