Lead Paid Search Strategist at OuterBox | Alabama, USA

OuterBox

Lead Paid Search Strategist

Alabama, USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Description

Responsibilities

Develop and execute SEM strategies in line with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs
Develop comprehensive quarterly business reports (QBRs) with the team that include highlights of the last quarter and top testing priorities for the upcoming quarter
Stay informed about industry trends, algorithm updates, and emerging technologies to maintain a competitive edge
Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others
Write and optimize ad copy for maximum click-through rates

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field
5+ years experience in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Familiarity with web analytics tools like Google Analytics
This role requires visa sponsorship not available

Preferred

Master's degree preferred
SEO proficiency a plus

Benefits

High-character, fun, and cohesive work culture
PTO that is genuinely encouraged
Affordable, low-deductible health insurance plans
Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
401k with company match
Remote work flexibility
Professional/individual development stipend

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com