Responsibilities

• Onboard Acquisition Strategy & Execution
• Develop and execute onboard acquisition strategies to drive co-brand credit card applications and approvals
• Optimize guest-facing acquisition touchpoints including onboard sales channel digital placements and guest communications
• Design and implement compelling onboard offers messaging and incentives to increase conversion rates
• Establish KPIs and performance metrics to continuously improve onboard acquisition effectiveness
• Partner with training and operations teams to ensure frontline staff are equipped to effectively promote the co-brand card
• Guest Experience & Redemption Journey
• Own and enhance the end-to-end onboard cardholder experience ensuring awareness and utilization of card benefits
• Partner with contact center and internal partners to remove friction points in the guest journey address cardholder concerns and increase satisfaction and engagement with the co-brand program
• Cardholder Engagement & Onboard Events

Requirements

• Minimum of 5 years experience in marketing and/or events
• Loyalty travel partnership marketing or co-brand/payment product experience is a plus
• Proficiency in Excel PowerPoint BI tools (eg Power BI) and AI tools
• Demonstrated ownership of initiatives from strategy through execution with strong attention to detail
• Clear and confident communicator with experience presenting to senior stakeholders and large audiences
• Self-starter who thrives in a fast-paced cross-functional environment including external partners
• Skilled project manager capable of managing complex multi-stakeholder initiatives
• Collaborative and influential with strong relationship management skills
• Well-rounded marketer with experience across digital and onboard customer journeys
• Highly organized detail-oriented executor who excels at planning and delivering flawlessly against objectives

Preferred

• Loyalty travel partnership marketing or co-brand/payment product experience is a plus