Responsibilities

• Pillar 1: Influencer & Creator Strategy ("NAM Noisemakers"). This is the flagship program and the primary growth lever of the role. Cohort Build: Recruit a minimum of 10 local Noisemakers (gym owners, regional fitness influencers, community leaders) for every DEKA FIT event.
• Budget & Contracts: Manage the regional influencer budget and ensure efficient spend allocation across creators.
• Tracking & ROI: Assign custom tracking codes to every creator; report reach, engagement, code redemptions, and cost-per-acquisition (CPA).
• Creative Direction: Brief creators on brand tone, event story, and content angles so Noisemaker output is usable across paid, email, and PR — not single-use content.
• Pillar 2: Organic Social Channel Ownership (TikTok, Instagram, Facebook). Content Calendar: Own end-to-end content for @deka.fit. This will include reels, carousels, stories, real-time event coverage.
• Community Management: Engage in comments/DMs to convert prospects into registrations.
• TikTok Build-Out (Immediate Priority): Audit current TikTok presence and pitch a scalable strategy - raw UGC, trending audio, fitness challenges - to capture #FitTok as a top-of-funnel acquisition channel.
• Asset Supply Line: Every organic win (a hook, a format, a piece of UGC) gets packaged and handed off - to paid media as ad creative, to email as visual content, to PR as a proof point.
• Pillar 3: Paid Digital Integration (Collaborative). Creative Supply: Continuously provide new imagery, high-energy raw video, and ad copy hooks sourced from what's already working organically.
• Signal Sharing: Flag organic engagement spikes to paid media in real time so winning content gets scaled into ad spend faster.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of experience in influencer marketing, social media marketing, or digital marketing.
• Proven success managing influencer campaigns and growing organic social media channels (TikTok, Instagram, and Facebook).
• Experience tracking campaign performance using analytics, promo codes, or UTM links.
• Strong understanding of social media trends, content strategy, and creator partnerships.
• Excellent communication, project management, and collaboration skills.
• Experience in the fitness, sports, wellness, or events industry is a plus.