Responsibilities

• Identify, research and vet influencers and creators who align with LaCroix's brand, target consumer and marketing objectives.
• Manage day-to-day influencer outreach, communication, follow-up and relationship building.
• Maintain and continuously grow LaCroix's influencer and creator network across key markets and categories.
• Coordinate influencer product seeding programs from creator selection and outreach through shipping, tracking and follow-up.
• Support the execution of paid and organic influencer campaigns, including creator communication, deliverables, timelines and content tracking.
• Manage influencer invitations and communication for LaCroix events, concerts, festivals, activations and other brand experiences.
• Coordinate event logistics for participating creators, including RSVPs, guest information, transportation details, schedules, deliverables and post-event follow-up.
• Travel frequently to support LaCroix influencer programs, events, and brand activations, and other experiential initiatives in markets across the country.
• Serve as an on-site LaCroix representative during influencer events and activations, ensuring creators are supported and the overall experience is executed successfully.
• Assist with on-site event setup, influencer check-in, gifting, product and merchandise coordination, content capture needs and other event logistics.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations or a related field preferred.
• 3–4 years of experience in influencer marketing, social media, public relations, digital marketing or a related field.
• Strong understanding of Instagram, TikTok and the broader creator and social media landscape.
• Experience identifying, vetting, and communicating with influencers and creators.
• Strong written and verbal communication skills with the ability to represent the LaCroix brand professionally.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple projects, deadlines, and creator relationships simultaneously.
• Comfortable working in a fast-moving environment where priorities and timelines may shift quickly.
• Strong understanding of social media metrics and influencer campaign reporting.
• Experience supporting events, experiential marketing or creator activations is a plus.