Responsibilities

• Phase 1 Responsibilities — Programmatic Campaign Builds (First 3 months) - Train on building and optimizing programmatic display, geofencing, and OTT/CTV campaigns across platforms including Simpli.fi, StackAdapt, GroundTruth, and OneView/Roku. Previous entry level experience with programmatic required - Review campaign builds for accuracy and ensure all programmatic and digital campaigns are built properly with thorough spot checks and quality assurance - Manage and optimize budget pacing and implementation across active campaigns - Build, implement, and troubleshoot pixel tagging and conversion tracking through Google Tag Manager - Conduct detailed keyword and audience market research to inform targeting strategy - Create, manage, and optimize retargeting audiences - Pull programmatic and geofencing reports through TapClicks and analyze performance data; provide interpretation of such data and strategic steps to meet the client’s core goals and objectives - Evaluate campaign performance from both granular and high-level perspectives - Apply critical thinking to troubleshoot campaign issues (delivery, pacing, tracking) and provide data-driven recommendations - Suggest and implement optimization techniques for active campaigns - Gain access to client accounts and manage onboarding steps for new campaigns - Track deliverables, manage workflow, and maintain deadlines in Monday.com - Leverage AI tools (ChatGPT, automation) for workflow, reporting, and optimization efficiency
• Phase 2 Responsibilities — PROJECT MANAGEMENT MEDIA PLANNING (starting month 4) - Partner with Media Planners in project managing and assisting in the ongoing relationship management and account growth of digital marketing campaigns. Will begin with a portfolio of smaller to midsize agencies and direct brands.   - Proactively assist with project management of new and existing relationships alongside media planning team - Prepare and deliver campaign updates in weekly and monthly client meetings - Translate campaign results into clear, strategic stories that connect data to the client’s business goals - Understand the client’s business needs and provide clients with tools and assets to achieve stated objectives - Partner and assist media planners (VPs and Partners) with strategy development and kickoff calls for existing and new clients - Facilitate and coordinate campaign execution between all teams - Assist with new business development pitches and media plan development - Collaborate cross-departmentally (Client Services, Analytics, Paid Media, Creative) to ensure integrated campaign execution - Maintain a high-level knowledge of up-to-date best practices and strategies in the management of online media (programmatic, Google Ads, SEO, HubSpot, and social media) - Work with senior leadership at Propellant Media on new growth initiatives at the agency - Note: Added responsibilities outside the scope of said role may arise from time to time (i.e., creative assets developed from our creative director)

Requirements

• A bachelor’s degree or equivalent digital marketing coursework
• 1-2 years of digital marketing experience
• Experience with location-based digital advertising or programmatic platforms such as Trade Desk, Stackadapt, Simplifi or other DSP platforms.
• Exposure to Google Ads, Display, Meta, or offline channels is a plus
• The following certifications are a plus: Google Ads Certification, Google Analytics Certification, Meta Blueprint Certification (or a willingness to attain within 3 months of employment)
• StackAdapt, Simpli.fi and TapClicks training and/or certifications (or willingness to attain within 3 months of employment)

Preferred

• Familiarity with conversion tracking methodologies
• Ability to handle multiple assignments with effective resolution of conflicting priorities
• Google Analytics Certification
• Meta Blueprint Certification
• Meta Ads experience
• Google Tag Manager experience

Benefits

• We offer a generous vacation package, company sponsored Life Insurance, 50% towards employees Medical Premium(Family Medical Available at subsidized cost), Elective Dental & Vision, 401k, SmartDollar Financial Services, and more: