Responsibilities

• Develop comprehensive marketing strategies tailored to hyperbaric medicine, including product positioning and market research to identify growth opportunities
• Lead cross-functional teams using Agile project management methodologies to deliver innovative marketing campaigns on time and within scope
• Manage SaaS (Software as a Service) platforms and e-commerce channels to promote service offerings and facilitate patient engagement
• Conduct detailed analysis of market trends, customer segmentation, and competitive landscape to inform product development and marketing tactics
• Create compelling product demos, presentations, and sales tools that highlight the benefits of hyperbaric therapies to diverse audiences
• Oversee digital marketing initiatives across social media, email campaigns, SEO/SEM, and online advertising to boost visibility and outreach
• Collaborate with sales teams to develop targeted B2B marketing strategies that foster partnerships with healthcare providers and organizations
• Utilize SQL and analysis skills to interpret data from various sources for continuous optimization of marketing efforts
• Organize webinars, conferences, and product launches to educate stakeholders on new developments in hyperbaric medicine

Requirements

• Proven experience in Agile project management within a healthcare or SaaS environment
• Strong understanding of product management principles, including product development lifecycle and market positioning
• Expertise in B2B marketing strategies, digital marketing channels, and customer segmentation techniques
• Excellent analysis skills with proficiency in SQL for data interpretation and reporting
• Exceptional presentation skills for delivering engaging demos, pitches, and strategic proposals
• Knowledge of SaaS platforms, e-commerce tools, and software development processes relevant to healthcare solutions
• Ability to conduct thorough market research to identify emerging trends and customer needs in hyperbaric medicine
• Strong sales acumen combined with creative thinking for innovative product demos and promotional campaigns