Responsibilities

• Support Chief Brand Officer and Senior Brand Managers with contract oversight, deliverable tracking, and compliance.
• Monitor marketing partner contracts, budgets, ROI, and adherence to regenerative tourism guidelines.
• Track and analyze market conditions, including seasonality, economic factors, airlift, carrier activity, competitive destinations, and distribution channels.
• Evaluate effectiveness of marketing initiatives and partner strategies across stakeholder groups (communities, industry, government, visitors).
• Collaborate with marketing partners to ensure alignment with HTA’s strategic goals and accurate representation of Hawai‘i in global markets.
• Participate in trade shows, familiarization tours, seminars, conferences, and stakeholder meetings.
• Support HTA Board meetings and industry-related engagements for assigned markets.
• Work with industry partners, legislators, counties, Destination Managers, and the Stewardship team on experience‑building initiatives.
• Attend tourism research and planning meetings to coordinate efforts and avoid duplication.
• Identify research needs and develop scopes of work, methodologies, schedules, and resource plans.

Requirements

• Knowledge
• Travel industry management, marketing, business administration, research, and statistical analysis.
• Project management, communication, strategic planning, and proposal development.
• Hawaiian culture, natural resources, community programs, and Hawai‘i’s multicultural communities.
• Technology and social media platforms.
• Skills & Abilities
• Strong analytical and problem‑solving skills.
• Ability to develop and evaluate marketing plans and public relations campaigns.
• Proficiency in interpreting contract terms and provisions.
• Strong oral and written communication skills; effective presenter.