Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple platforms, including social media, search engines, email, and paid advertising campaigns.
• Manage and optimize the hotel’s website using content management systems like WordPress, ensuring seamless user experience and effective conversion pathways.
• Utilize SEO tools and techniques to improve organic search rankings, increase website traffic, and enhance visibility through targeted keyword research and on-page optimization.
• Oversee paid advertising campaigns on platforms such as Google Ads (Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Conduct web analytics reporting using Google Analytics, Google Tag Manager, and other tools to monitor campaign performance, identify trends, and inform future strategies.
• Implement marketing automation workflows to nurture leads, promote special offers, and enhance guest engagement through personalized email marketing campaigns.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually compelling content for digital channels.
• Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, ensuring consistent brand messaging and audience engagement.
• Perform website management tasks including HTML/CSS adjustments to improve site functionality and aesthetic appeal.
• Lead conversion optimization efforts by analyzing user behavior data to refine landing pages and booking funnels for maximum performance.

Requirements

• Proven experience in digital marketing management within the hospitality or e-commerce sectors.
• Strong technical proficiency with SEO tools, Google Analytics, Google Ads (Google AdWords), SEM strategies, and web analytics reporting tools.
• Hands-on experience with website management platforms such as WordPress or similar content management systems.
• Skilled in paid search marketing (PPC), paid advertising campaign management, social media marketing, and social media advertising campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation and graphic design tasks.
• Knowledge of HTML/CSS for website adjustments; familiarity with Google Tag Manager is a plus.
• Excellent analytical skills with the ability to interpret data to inform strategic decisions using marketing analytics tools.
• Strong understanding of e-commerce platforms and online booking systems integration.
• Ability to develop engaging content tailored for diverse digital audiences while maintaining brand consistency.
• Exceptional project management skills with the ability to prioritize tasks effectively in a fast-paced environment.

Benefits

• Flexible schedule