Head of Marketing

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 10 days ago

Job Summary

Owns revenue planning, demand generation, and marketing operations end-to-end, driving lead management, activation, and measurable growth.

  • Owns the marketing plan, KPIs, and revenue contribution across channels
  • Manages lead generation, scoring, MQL-to-SQL, and activation
  • Leads the marketing organization, budget, and data governance

Job Description

Responsibilities

  • Revenue Ownership & Planning
  • Own the annual marketing plan and marketing's contribution to the combined sales plan, with gross profit as the headline currency.
  • Set and deliver marketing-focused KPIs and OKRs across all sales channels — lead generation, conversion, and gross profit contribution.
  • Own marketing-sourced production across all sales channels.
  • Demand Generation & Lead Management
  • Own lead generation through MQL across a multi-channel, email-anchored program.
  • Own lead scoring frameworks and the re-warming loop that cycles not-ready and bounced-back leads back through scoring.
  • Manage the MQL-to-SQL handoff gate with Business Development and hold marketing accountable for MQL-to-SQL and activation conversion quality.
  • Stay engaged past the handoff — marketing journeys and education through activation and into ongoing gross profit.
  • Revenue Systems & Marketing Operations

Head of Marketing

USA · Remote