Responsibilities

• Develop and implement comprehensive go-to-market strategies for new and existing features, including multi-channel campaigns (video, display, search, and social).
• Lead experimentation and optimization of onboarding flows, email drip campaigns, and omnichannel user journeys to maximize adoption and retention.
• Refine in-app messaging, product tooltips, and user communication for clarity and impact.
• Collaborate cross-functionally with Product and Engineering teams to design and deliver seamless end-to-end user experiences.
• Oversee creation and execution of assets for new feature launches, including positioning, campaign collateral, and creative storytelling.
• Conduct customer segmentation and insights research to uncover opportunities for targeted onboarding and engagement.
• Direct brand positioning, creative development, and campaign execution to ensure consistency with overall brand identity.
• Design, execute, and evaluate experiments/tests for varied product packaging and positioning strategies.
• Apply quantitative and qualitative analysis to refine pricing models, optimize campaign efficiency, and inform strategic decisions.
• Manage performance marketing initiatives across organic and paid channels, with continuous focus on CAC and ROI optimization.

Requirements

• Master’s degree (or equivalent foreign degree) in Business Administration, Marketing, or a closely related field
• five (5) years of experience in marketing or product strategy or similar occupation, with responsibilities that include initiative planning, customer acquisition and retention, brand positioning, and go-to market strategies
• three (3) years of experience with Driving customer acquisition and retention through multi-channel marketing initiatives
• three (3) years of experience with Performing and applying data analysis to develop strategic marketing and product growth initiatives
• three (3) years of experience with Planning and executing product launches
• three (3) years of experience with Developing and optimizing go-to-market strategies for new features or products
• Position will supervise the work of 2 direct reports in the positions of Senior Performance Marketing Manager and Product Marketing Manager
• Position requires approximately 15% domestic and international travel
• 40-hour work week

Benefits

• Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.
• We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
• Perks 🌴 Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard. 🤸 Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer. 🥗 Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don’t have time to get a home cooked meal going! 🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.