Responsibilities

• Launch Markets – Lead the strategy and execution for every new market, ensuring each reaches 250 active units within six months while maintaining high quality standards.
• Build Playbooks – Design and continuously improve the repeatable systems, processes, and launch playbooks that allow markets to scale beyond the initial launch phase.
• Grow Ecosystems – Build national and local partnerships with brokers, lenders, contractors, property managers, photographers, and other vendors that help hosts succeed.
• Drive Referrals – Create referral engines that encourage members, hosts, and vendors to become active advocates who fuel organic growth.
• Improve Outcomes – Partner with Product, Sales, Marketing, Member Experience, and Host Experience to improve occupancy, NPS, move-in quality, and host success.
• Analyze Performance – Use data to evaluate launch performance, identify growth opportunities, reduce customer acquisition costs, and optimize every market.
• Lead Teams – Hire, coach, and develop Market Account Executives and ecosystem leaders while aligning multiple departments around successful launches.
• Test & Learn – Run structured experiments, evaluate results, and continuously improve how the company enters and scales new markets.

Requirements

• Market Leadership – 10+ years leading marketplace, growth, partnerships, or operations teams, including significant ownership of a business, market, or P&L.
• Launch Experience – Proven success launching or scaling new markets for a marketplace, franchise, or multi-location business.
• Partnership Expertise – Experience building vendor, channel, or partner ecosystems that create measurable business value.
• Growth Mindset – Demonstrated success improving customer experience, retention, referrals, or other organic growth drivers.
• Systems Thinking – Ability to design scalable operating models instead of solving problems one market at a time.
• Analytical Skills – Comfortable making decisions using metrics such as CAC, LTV, occupancy, funnel conversion, referrals, and NPS.
• People Leadership – Experience building, leading, and developing high-performing distributed teams.

Preferred

• Executive Influence – Strong communicator who can align executives and cross-functional partners around ambitious growth initiatives.