Responsibilities

• Scale paid digital programs that create qualified enterprise pipeline
• Run marketing automation, email segmentation, nurture, and lead-management programs
• Improve Pallet’s website conversion paths, tracking, landing pages, and content
• Measure channel performance through CRM, website, and campaign-level attribution
• Develop and distribute content across paid, owned, SEO, and AEO channels
• Support ABM programs for priority enterprise accounts
• Manage contractors and specialized partners
• Partner with sales and content teams on integrated enterprise campaigns

Requirements

• 3-7 years of growth, digital, demand generation, or ABM experience
• Experience marketing enterprise technology with a sales-led buying process
• Experience across several channels, including paid digital, email, website, and content
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• Depth in at least one channel and the ability to learn adjacent channels quickly
• Evidence of fast career progression and strong learning ability
• Experience at a rapidly growing startup or a top-tier university background

Benefits

• Health, Vision, and Dental benefits
• Take-what-you-need Paid Vacation
• Life Insurance and Accidental Insurance
• Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option; helping you save for the future
• Paid parental leave to support growing families
• Yearly learning and development stipend
• Commuter benefits for Bay Area employees
• Uber ride stipend if you ever have to work late in the office