Responsibilities

• Scale paid digital programs that create qualified enterprise pipeline
• Run marketing automation, email segmentation, nurture, and lead-management programs
• Improve Pallet's website conversion paths, tracking, landing pages, and content
• Measure channel performance through CRM, website, and campaign-level attribution
• Develop and distribute content across paid, owned, SEO, and AEO channels
• Support ABM programs for priority enterprise accounts
• Manage contractors and specialized partners
• Partner with sales and content teams on integrated enterprise campaigns

Preferred

• 3-7 years of growth, digital, demand generation, or ABM experience
• Experience marketing enterprise technology with a sales-led buying process
• Experience across several channels, including paid digital, email, website, and content
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• Depth in at least one channel and the ability to learn adjacent channels quickly
• Evidence of fast career progression and strong learning ability
• Experience at a rapidly growing startup or a top-tier university background

Benefits

• - 🩺 Health, Vision, and Dental benefits
• - 🏝️ Take-what-you-need Paid Vacation
• - ➕ Life Insurance and Accidental Insurance
• - ❤️‍🩹 Short-Term Disability Coverage
• - 💸 Generous salary and equity for all staff
• - 🪜 401k option; helping you save for the future
• - 🧑‍🧑‍🧒‍🧒 Paid parental leave to support growing families
• - 📚 Yearly learning and development stipend
• - 🚌 Commuter benefits for Bay Area employees
• - 🚘 Uber ride stipend if you ever have to work late in the office