Responsibilities

• Own the execution, performance and optimization of Meta, AppLovin, CTV, and emerging growth channel opportunities.
• Develop and evolve paid creative strategy by partnering with Brand, agency partners, and platform teams to identify winning concepts, messaging, and formats.
• Lead the day-to-day execution and optimization of our whitelisting / creator amplification program in partnership with the affiliate team, including creator selection, briefing, testing, and performance analysis.
• Manage day-to-day collaboration with paid media and creative agency partners, ensuring alignment on priorities, campaign execution, and performance opportunities.
• Build and execute testing plans across creative, audiences, bidding strategies, landing pages, and emerging channels.
• Monitor acquisition performance against key KPIs including CPA, LTV, conversion rate, and customer growth, sharing insights and recommendations with the Growth team.
• Stay current on paid media trends, platform updates, and emerging acquisition opportunities to identify new areas for testing and growth.

Requirements

• 5+ years of experience in growth, performance, or digital marketing, ideally within a consumer or DTC business.
• Strong experience managing paid acquisition campaigns, particularly on Meta, with additional experience across platforms such as AppLovin or similar performance marketing channels.
• Experience developing paid creative strategy and partnering with Brand, Creative, or agency teams to improve campaign performance.
• Strong understanding of paid creative best practices, with the ability to translate performance insights into actionable recommendations.
• Experience managing creator-led or whitelisted advertising programs.
• Strong analytical skills with experience using marketing analytics tools such as GA4, Amplitude, Looker, Tableau, or similar platforms.
• Strong communication and project management skills, with the ability to collaborate cross-functionally and manage multiple priorities.
• A curious, data-driven mindset with a passion for testing, learning, and continuous improvement.

Benefits

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more