Responsibilities

• Own the North America customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as your core metrics.
• Design and scale growth loops across the marketing funnel including paid, organic, community and partnerships — with a clear view of what compounds vs. what rents.
• Identify and operationalize growth loops: referrals, creator ecosystems, marketplace effects in freelancer communities, and the two-sided flywheel between Send and Receive.
• Translate product capabilities into a narrative that positions Remitly Business as a challenger to incumbents.
• Lead GTM for product launches with a focus on adoption and revenue impact, not just awareness. Drive shared outcomes with Product — you'll have a real seat in roadmap prioritization.
• Build and deploy AI agent workflows across channels: research, content production, performance reporting, competitive monitoring, and creative QC. Manage those agents the way you'd manage a team.

Requirements

• 8–12 years in growth, performance marketing, and/or product marketing in B2B fintech, payments, or adjacent categories — with demonstrated SMB acquisition experience at scale.
• A North America growth number you've directly owned and CAC efficiency, retention curves, and payback period data you can speak to.
• At least one 0→1 acquisition engine you built from scratch, with a clear story about what compounded, what you killed, and what you'd do differently.
• 3+ durable acquisition channels you've scaled across paid, SEO, partnerships, community-led, or PLG.
• The cross-functional experience to drive shared outcomes with Product — accountability for adoption and revenue impact, not just marketing influence.
• Fluency with AI as a productivity layer and a point of view on where agent workflows change what's possible in growth operations.

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits