Responsibilities

• you’ll own the full-funnel campaign portfolio for food and beverage: building the campaign calendar, defining segment and persona targeting, developing campaign messaging, and orchestrating the tactic mix across email, paid media, content syndication, social, events and webinars.
• You’ll be accountable for pipeline contribution and campaign ROI, and you’ll work cross-functionally with sales, marketing and product to align our investment against goals and pipeline targets.
• The person in this position will demonstrate strong program project management skills, including planning, promotion, execution, and material development.
• Candidates will have a successful track record of developing and executing marketing programs, as well as a deep understanding of the synergetic relationship between Marketing, Sales, and Product Management.
• Own the food and beverage campaign strategy from planning, messaging, tactic mix, execution and measurement.
• Build and scale integrated campaigns and ABM programs that generate qualified pipeline.
• Work closely with product marketing and management on solution launches.
• Stay current on food and beverage industry dynamics and regulatory shifts to sharpen targeting and messaging.
• Serve as the marketing point of contact for food and beverage sales leadership, translating field feedback into campaign adjustments.
• Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment.

Requirements

• Typically requires 7-10 years of related experience marketing B2B enterprise software solutions (ERP/ SCM marketing experience strongly preferred) in the food and beverage industry (preferred), with a Bachelor’s degree.
• Strong understanding of B2B SaaS, and experience marketing to food and beverage manufacturers and distributors a plus.
• Proven track record owning integrated B2B campaigns with measurable pipeline and business impact.
• Creative thinker with sharp instincts for positioning the right message to the right audience at the right funnel stage.
• Understanding of marketing operations, automation and measuring ROI.
• Demonstrated ability to collaborate with peers and senior management across multiple organizations, geographies and cultures.
• Understanding of account based marketing and multi-channel campaign orchestration.
• Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders.
• Experience using Marketing Automation platforms, particularly Marketo.
• Proficiency with Microsoft Office, including Excel and PowerPoint; Adobe Creative Cloud familiarity an advantage.

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.