Responsibilities

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
• Lead major projects for the Congress Management process
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
• Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
• Define and build a body of clinical and economic evidence that supports the regional value proposition
• Lead digital marketing for both account-based targeted outreach and broader awareness
• Manage budgets related to product line, campaigns and projects

Requirements

• Bachelor's Degree in related field with a minimum of 10 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria OR
• Master's Degree in related field with a minimum of 8 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria

Preferred

• Marketing experience in life sciences industry (medical device a plus)
• Experience directly engaging sales reps, clinical specialists and physicians (interventional cardiologists a plus)
• Experience leading cross-functional teams on a product launch
• Experience working in life sciences sales
• Digital marketing experience
• Account Based Marketing experience (i.e., tailored messaging to customers)
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive understanding of broad market research design, experience developing market research programs and demonstrates an in-depth understanding of commercial goals behind research

Benefits

• Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.