Responsibilities

• Develop and lead integrated marketing strategies across the CRM portfolio, ensuring alignment with franchise, commercial, and enterprise objectives.
• Translate business priorities into comprehensive marketing plans that drive patient demand, physician engagement, and therapy adoption.
• Lead, coach, and develop a high-performing team of marketing professionals, including direct management of senior marketing leaders.
• Lead the development and execution of patient-focused marketing programs designed to increase disease awareness, patient education, engagement, and acquisition.
• Oversee marketing strategies and campaigns targeting both referring physicians and implanting cardiologists.
• Direct the planning, development, and execution of integrated campaigns across marketing communications, digital, social media, websites, CRM/email, and paid media channels.
• Define and monitor key performance indicators that measure business and marketing outcomes.
• Present performance results and strategic recommendations to senior leadership.
• Manage marketing investment budgets exceeding $10 million while ensuring appropriate resource allocation and performance accountability.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Administration, or a related field required.
• Master's degree preferred.
• Minimum 10-12+ years of progressive marketing experience, preferably within medical device, healthcare, pharmaceutical, biotechnology, or other highly regulated industries.
• Minimum 5 years of leadership experience managing managers and/or senior-level individual contributors, with demonstrated success leading multi-layered teams (direct and indirect reports).
• Experience leading patient-centered marketing initiatives and physician engagement strategies, including both referring physicians and specialist audiences (e.g., implanting cardiologists).
• Strong background in strategy development, campaign execution, and translating insights and analytics into actionable recommendations for senior leadership.
• Deep understanding of healthcare regulatory, legal, and compliance requirements impacting marketing.
• Demonstrates the ability to lead cross-functional collaboration across medical, legal, regulatory, sales, and analytics teams.
• Strong analytical and data-driven decision-making capabilities, including KPI development and performance optimization.
• Experience managing external agencies and complex marketing budgets.

Preferred

• Master's degree preferred.
• Knowledge of CRM therapies or cardiovascular space strongly preferred but not required.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.