Responsibilities

• In this key strategic role, you'll develop marketing strategies and programs to support growth and innovation across our reproductive health portfolio, with a focus on preimplantation genetic testing and expanded carrier screening using next-generation sequencing (NGS) technology.
• This is a high-impact and high-visibility role that combines long-term strategic vision with short-term execution of the tactical plan to drive meaningful revenue growth.
• As the reproductive health subject matter expert on the global marketing team, you will work in a collaborative environment developing and executing multi-channel marketing campaigns and developing sales enablement tools to empower our commercial teams to confidently position our reproductive health solutions.
• You'll work closely with product management, sales teams, regional marketing, and other stakeholders to create compelling content, generate demand, and establish thought leadership in reproductive health markets.

Requirements

• Advanced degree plus 6 years of marketing experience, or bachelor’s degree plus 8 years of marketing experience in life sciences or related industry, with a strong preference for previous reproductive health marketing or technical experience
• Strong expertise developing and executing multi-channel marketing strategies and campaigns, with demonstrated ROI
• Experienced using AI tools to improve efficiency and outputs, while ensuring deliverables maintain a strong customer-centric voice that appeals to end users
• Strong project management and organizational skills to handle multiple concurrent projects and dynamic priorities, while meeting tight timelines and staying on budget
• Experience developing sales enablement tools and customer-facing materials
• Experience with modern digital marketing, including SEO, SEM, social media, display advertising, and web content optimization.
• Strong analytical and reporting capabilities to measure campaign effectiveness and drive data-based decisions
• Skilled presenter, both internally and externally, with demonstrated ability to influence and collaborate across large international matrix organizations
• Ability to effectively collaborate with industry key opinion leader customers to drive advocacy and shape market perception

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
• For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards