Responsibilities

• In partnership with Brand Content team, build Meaningful Distinction and Relevance for Chocolate Brands with GenZ/GenAlpha to accelerate category growth by,
• Identify key drivers from data driven/human cultural insights
• Lead Redefine/Strengthen audiences and positioning
• Lead Building communication and advertising briefs
• Dial up authenticity by tapping into content/activation ideas/partnerships that ladder up to new/community led/culturally relevant ways of building brands (in process accelerate earned, shared, owned aspect of deployment)
• Creating building and driving in collaboration with markets on - Core Brand Growth Playbooks - around Vision, Portfolio unlock by market maturity, Excellence in Comms/positioning and visual ID and Executional excellence instore and dCom.
• Define Chocolate Brand and Portfolio architecture by analyzing brand health, understanding roles, brand stages/evolution across markets, customer segments, innovation play and 2030 category growth strategy
• Lead co-create and collaboration across key markets by orchestrating and driving engagement through period connects, key forums – community building and brand boards.
• Oversight of global brand strategy in partnership with Brand Content teams, Integrated Intelligence, and regions, global brand governance and on-going connectivity/Expertise across brand strategic initiatives

Requirements

• Strong Marketing expertise. Brand positioning, brand building, architecture and communication.
• Proven record of Brand strategic planning and development as well as communication brief / development.
• Strong expertise in consumer growth agenda, portfolio strategy and innovation.
• Strategic mindset with strong execution capability
• Strong team leadership and ability to drive influence across matrix organization and stakeholder management
• Entrepreneurial