General Marketing Manager, Amazon WorkSpaces

East Palo Alto, CA (On-site)

$81K/yr – $155K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own the WorkSpaces content, community, and customer storytelling programs from strategy to execution, driving content development, event planning, and advocacy across partner and field teams.

  • Coordinate content assets and calendars across product launches
  • Drive event strategy, speakerships, and community-building activities
  • Cultivate customer stories and advocacy through lifecycle management

Job Description

Responsibilities

  • Content Own the WorkSpaces content calendar and ensure all content assets are current, accurate, and aligned to the latest product positioning and launches. Coordinate new content development—including whitepapers, blog posts, solution briefs, web pages, and sales enablement materials—from concept through publication. Ensure content is distributed and activated across partner channels, field teams, and web properties (aws.amazon.com, partner portals, sales hubs). Partner with web content, campaigns, demand generation, and partner marketing teams to integrate WorkSpaces content into broader go-to-market initiatives. Community Own the first-party and third-party event strategy for WorkSpaces, including event selection, messaging, content, and execution planning. Lead WorkSpaces' presence at re:Invent driving session proposals, demo content, booth experiences, chalk talks, and executive customer engagements. Identify and secure speaking opportunities at industry events where WorkSpaces customers and prospects engage (e.g., Gartner DEX, EUC conferences, partner events). Grow WorkSpaces' market presence through social engagement, ecosystem participation, and community-building with customers and partners. Customer Identify and develop relationships with customers who have transformed their organizations with WorkSpaces. Understand their journey, quantify their impact, and craft narratives that resonate across audiences. Build and maintain a pipeline of customer advocates and reference accounts. Work with customer success and sales teams to identify high-impact stories and secure customer participation. Shepherd customer stories through the full lifecycle—from identification and interview through legal approval, production, and publication—and integrate them into outbound content plans. Define the customer storytelling roadmap, aligning stories to product launches, campaigns, and market moments where social proof will have maximum impact.

Requirements

  • 5+ years of product or program management, product marketing, business development or technology experience
  • Bachelor's degree or equivalent
  • Experience developing customer stories, case studies, or testimonial content
  • Experience planning and executing events (first-party or third-party conferences, trade shows, or customer events)
  • Experience working cross-functionally with product, sales, partner, and field teams

Preferred

  • Experience in cloud computing, end-user computing (EUC), virtual desktop infrastructure (VDI), or enterprise IT
  • Experience in customer advocacy, customer marketing, or customer reference programs
  • Strong relationship-building skills with a track record of developing executive-level customer advocates
  • Experience producing video testimonials or managing video content production
  • Experience with social media storytelling and content strategy
  • MBA or advanced degree

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parantal leave
Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

3.6 Glassdoor

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Founded in 2006
Duvall, Washington, USA
151K employees (5,507 in marketing)
65% recommend to a friend
63% CEO approval

Salaries

Posted range

$81K/yr – $155K/yr

Taken straight from the job posting.

See all Amazon Web Services (AWS) salaries

Funding

Last Raise
Grant, 1 years ago

Funding History

  • Jan 2025
    Grant

Traffic Signals

Monthly Visitors
2.7B
Traffic Source Mix
Search
25.4%
Direct
66.7%
Referral
5.5%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~151.3K

Recent News

Amazon Web Services (AWS) logo

General Marketing Manager, Amazon WorkSpaces

Amazon Web Services (AWS) · East Palo Alto, CA · On-site