Responsibilities

• Brand voice and messaging consistency. Execute content positioning, unique selling points, and personality-driven messaging while ensuring copy stays aligned with brand voice guidelines.
• Campaign creative development. Develop creative concepts, messaging, and copy for campaigns across marketing channels including OOH, paid social, paid media, radio, podcast, linear TV commercials, and trailers.
• CRM marketing. Write copy to support lifecycle engagement, onboarding and activation, retention and churn prevention, and win-back and reactivation.
• Performance, testing, and optimization. Use performance insights, testing results, and audience data to refine messaging and improve copy effectiveness.
• Partner marketing. Provide copy for partnership campaigns across external platforms including Amazon, Apple App Store, and Google Play.
• User experience. Develop copy and messaging for owned-and-operated product pages (landing pages, sign-up flows, details pages, etc) to improve user journey.

Requirements

• Bachelor’s degree
• Experience copywriting in a media, entertainment, streaming, or consumer marketing environment.
• Proven experience working on creative campaigns across multiple marketing channels from concept through execution.
• Portfolio demonstrating exceptional conceptual thinking, brand storytelling, and performance-driven copy across digital and traditional channels.
• Passion for writing, marketing, and British TV.
• Experience with Airtable, Meta, Figma, and AI prompt writing