Responsibilities

• Develop original concepts, creative territories, and campaign platforms for pharmaceutical brands, grounded in strategic and scientific inputs provided by PNAV teams
• Translate brand strategy, positioning, and scientific narratives into distinct creative territories with clear rationale
• Develop campaign concepts across the brand lifecycle, from pre-launch disease awareness through launch and mature-brand refresh
• Create concept boards, mood boards, and visual explorations that make abstract strategy tangible for client presentation
• Contribute naming, taglines, and messaging concepts in partnership with strategy leads
• Develop visual identity systems — logos, color systems, typography, iconography, and graphic elements — for new brands, and refresh existing ones while preserving brand equity
• Establish flexible design systems that work across personal and non-personal channels, including sales aids, congress materials, websites, and digital media
• Build style guides and toolkits that internal teams and other vendors can execute against consistently
• Execute at a high level beyond concepting: adapt winning concepts into pitch decks, mock-ups, and comps that bring ideas to life for client review
• Strengthen work in progress by refining layouts, sharpening visual hierarchy, and ensuring finished pieces are polished and professionally presented

Requirements

• Several years of dedicated brand and concept creative experience, whether from an agency, an in-house creative team, or an established freelance practice, with a portfolio of campaign and identity work
• Fluency in Adobe Creative Cloud — Illustrator, Photoshop, and InDesign
• Strong conceptual and design fundamentals: idea generation, visual storytelling, typography, composition, and color
• Ability to deliver organized, editable source files that PNAV teams can build upon
• Exceptional attention to detail; proactively catches off-brand and inconsistent elements
• Takes direction well, asks clarifying questions early rather than guessing, and handles feedback without friction, including feedback driven by regulatory constraints rather than aesthetics
• Reliability is absolutely key: communicates honestly, confirms requests promptly, and holds committed deadlines, including the occasional same-day or next-morning turnaround

Preferred

• Experience in healthcare or pharmaceutical marketing, including familiarity with the MLR review process, fair balance and ISI requirements, and the distinction between HCP and patient audiences
• Working knowledge of Figma and PowerPoint
• Experience contributing to naming, tagline, and messaging development
• Prior experience supporting new business pitches and RFP responses