Responsibilities

• build strong relationships with dispensary teams, executing retail activations and events, supporting product launches, and ensuring our brands stand out at the point of sale.
• strengthen brand presence, engage dispensary teams and consumers, and execute marketing initiatives throughout the market.
• gather field insights on competitors, consumer behavior, retail trends, and customer feedback and communicate findings to the sales and marketing teams.
• track the performance of events and field marketing initiatives, including participation, engagement, and sales impact.
• ensure all field marketing activities comply with state cannabis regulations and Bud & Mary’s brand standards.
• manage event materials, promotional inventory, merchandise, and other field marketing assets.
• assist with additional marketing initiatives and responsibilities as needed.
• travel throughout the assigned Missouri market for dispensary visits, events, activations, and content gathering.
• must have reliable transportation and the ability to travel based on business needs.
• must be able to lift and transport up to 50 pounds of event, merchandising, and promotional materials.

Requirements

• 2+ years of experience in field marketing, retail marketing, merchandising, consumer products, or a similar customer-facing role.
• Cannabis, CPG, food & beverage, or other regulated-industry experience preferred.
• Experience building relationships with retail teams and executing in-store marketing programs, activations, or events.
• Strong communication and interpersonal skills with the ability to connect with dispensary teams, consumers, and internal partners.
• Highly organized and comfortable managing multiple events, accounts, deadlines, and priorities at once.
• Creative mindset with the ability to identify new ways to increase brand visibility and consumer engagement.
• Ability to gather feedback from the field and turn observations into actionable recommendations.
• Comfortable working independently in the field while collaborating closely with sales and marketing teams.
• Proficiency with Microsoft Office and familiarity with CRM and reporting tools.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience will also be considered.

Preferred

• Cannabis industry: Some (1-2 years) or higher
• Overall: Mid-level (2-5 years) or higher

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave