Responsibilities

• Develop and execute an annual and quarterly field marketing plan for the New Rochelle–Fairfield County territory, aligned with sales goals, seasonality, priority services, and target accounts.
• Partner closely with the Regional Marketing Manager to develop and execute the local media plan, including recommended audiences, geographic priorities, channel mix, campaign timing, offers, and supporting field activations.
• Build targeted campaigns for high-value residential clients and commercial/institutional segments, including property and estate managers, cemeteries, golf and country clubs, universities and schools, municipalities and parks, garden clubs, landscape professionals, architects, and related referral partners.
• Maintain a practical territory calendar covering association meetings, community events, sponsorships, educational programs, trade events, and relationship-building opportunities.
• Coordinate direct mail, email, social, local media, sponsorship, and event activity with the Regional Marketing Manager and outside agencies and vendors.
• Contribute local market intelligence, customer insights, competitive observations, content, and field feedback to improve media targeting and campaign effectiveness.
• Develop and manage the local marketing budget in partnership with the Regional Marketing Manager, tracking commitments and actual spend and recommending reallocations based on performance and changing market opportunities.
• Brief and coordinate agency support for local campaigns, creative assets, media placements, events, and production needs; provide timely local inputs, approvals, and execution follow-through.
• Evaluate activities with the Regional Marketing Manager based on qualified leads, opportunities, revenue influence, relationship value, and cost effectiveness.
• Serve as an active, professional ambassador for Emerald Tree Care throughout the territory.

Benefits

• Competitive pay with 40+ hours and overtime opportunities
• Paid holidays and PTO that increases with continued service
• Health, dental, and vision insurance options
• HSA with employer contributions or FSA options
• Employer-paid disability, life, and AD&D insurance
• 401(k) plan with up to a 4% company match
• Commuter benefits and supplemental coverage options
• Hands-on training, certification support, and clear growth opportunities
• A supportive, team-oriented culture where you can build a meaningful, long-term career