Responsibilities

• Strategic Marketing Leadership . Leads the development, implementation and ongoing evaluation of integrated marketing and communications plans that translate South Shore Health's strategic priorities into focused, measurable action.
• Growth and Service Line Marketing . Partners with executive, physician, clinical and operational leaders to develop marketing strategies that support priority service lines, patient acquisition, physician engagement, access initiatives and community needs.
• Brand Stewardship and Market Positioning . Directs brand governance and ensures consistent messaging, visual identity and brand experience across organizational channels and touchpoints. Advances awareness, preference and differentiation in the market.
• Digital Marketing and Consumer Engagement . Provides leadership for website strategy, digital campaigns, social media, search, content and emerging technologies that improve consumer engagement and support organizational objectives.
• Executive, Internal and External Communications . Directs executive and organizational communications, including leadership messaging, presentations, Board materials, colleague communications and change communications. Serves as a trusted communications advisor to senior leaders.
• Media Relations, Reputation and Crisis Communications . Leads proactive media relations and reputation management and coordinates timely, effective communications during significant events, issues and crises, including participation in on-call coverage as required.
• Analytics and Market Intelligence . Establishes performance measures and uses market research, consumer insight, competitive intelligence and campaign analytics to evaluate effectiveness, optimize investment and inform recommendations.
• Financial and Operational Leadership . Develops and manages the Marketing & Communications budget, agency and vendor relationships, technology resources, work processes and service standards to ensure responsible stewardship and operational excellence.
• Talent and Team Leadership . Builds, develops and retains a high-performing team through clear expectations, coaching, performance management, succession planning and opportunities for professional growth.
• Cross-Functional and Organizational Leadership . Builds effective partnerships across clinical, operational and administrative areas; contributes to strategic initiatives and organizational change; and ensures marketing and communications work is cohesive, timely and aligned with South Shore Health's mission and values.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration or a related field required. Master's degree preferred.
• Eight to ten years of progressively responsible marketing and communications experience, including at least five years leading multidisciplinary teams.
• Healthcare experience in a complex, matrixed or integrated delivery system is strongly preferred.
• • Demonstrated ability to translate organizational strategy into integrated marketing and communications plans that support growth and measurable business outcomes.
• • Comprehensive knowledge of brand management, digital marketing, media relations, public relations, executive communications, internal communications and crisis response.
• • Strong business acumen and understanding of healthcare operations, service line strategy, physician relationships, consumer behavior and competitive market dynamics.
• • Experience using market research, consumer insights, digital analytics and performance measures to guide decisions and demonstrate value.
• • Exceptional writing, presentation, interpersonal and executive advisory skills, with the ability to influence across a complex organization.
• • Strong financial, project, agency and vendor management capabilities.
• • Proven ability to lead change, develop talent, establish accountability and foster an inclusive, collaborative and high-performing culture.