Events and Activation Manager
Burlington, VT (On-site)
Posted 7 days ago
Job Summary
Owns end-to-end global events and internal activation programs, shaping strategy, budgets, and cross-functional partnerships to deliver premium brand experiences and community impacts.
- Lead global event planning and execution across external and internal programs
- Collaborate with regional teams, retail partners, and HR to localize frameworks and maximize ROI
- Define KPIs, manage budgets, and measure post-event impact to inform future strategy
Job Description
Responsibilities
- External Events (60%)
- - Lead end-to-end planning and execution of global brand, consumer, and rider-community events aligned with marketing campaign calendars.
- - Partner with regional marketing leads to localize global event frameworks across North America, Europe, Asia-Pacific, and China.
- - Manage vendor relationships, external agencies, event production partners, and site logistics to ensure seamless execution and premium brand presentation.
- - Integrate Burton’s purpose and community initiatives into external event touchpoints.
- - Deliver high-touch VIP, rider, and key stakeholder experiences that build long-term brand equity and partnership value.
- - Partner with retail teams to deliver events at our owned stores and wholesale accounts.
- Internal & Corporate Events (30%)
- - Design and execute internal event programs that celebrate Burton's culture, heritage, and values while supporting employee well-being.
- - Collaborate with HR and Executive Leadership on company-wide meetings, culture celebrations, and internal milestone events.
Requirements
- Education : Bachelor’s degree or equivalent combination of education experience is required. A focus in business, marketing, hospitality, event production or communication is encouraged.
- Experience : Management positions require 4 – 6 years of event management experience.
- True expertise in market value for event, negotiation tactics with agencies and contractors, and the highest-level grasp of all that is going on in snowboarding and outdoor space.
- Finger on the pulse of snowboarding and outdoor space: candidate must be an expert in knowing event properties in the snowboarding and outdoor space.
- Experience with M3, Adobe Suite, and Microsoft Applications is a must.
- Travel Required: This position requires approximately 25% travel , including overnight and international trips. Must be available to work extended hours during events, including weekends and holidays.
- Snowboarding/Outdoor Industry Knowledge: This position requires prior work experience in Snowboarding/Outdoor industry.
- Language skills: This position doesn’t require additional language skills.
- Work/Physical Environment: - 50%: This position is in a typical, stationary office setting. Over 80% of the day will be spent sitting in 1 location.- 50%: This is a mobile position, which will require walking and standing on feet for a majority of the day.- This position requires the ability to lift at least 70+lbs.
Lorsque Montague BURTON crée sa marque en 1900 à Chesterfield en Grande-Bretagne, il poursuit le rêve d’offrir à tous une mode actuelle et de qualité.En 1925, BURTON devient la plus grande chaîne de magasins au monde.En 1946, BURTON traverse la Manche et devient quelques années plus tard... BURTON of London.Aujourd'hui Burton of London se réinvente, devient BURTON et retourne à son ADN qu'est la mode pour Hommes.Une mode masculine au style classique, élégant, et intemporel!Parce qu'il nous tient à coeur de perpétuer le savoir-faire Tailoring, de réinventer le French Flair et de produire une collection eco-responsable.Notre ambition: devenir LE lieu de destination plaisir pour les hommes où ils pourront redécouvrir la marque Burton mais également d'autres marques partenaires tendances issues d'autres univers (maroquinerie, accessoires, outdoor..)BURTON est aujourd’hui en France un acteur majeur du prêt-à-porter masculin, qui s’appuie sur un réseau commercial d'une cinquantaine de magasins, une e-boutique et plus de 500 collaborateurs aux valeurs humaines communes.
Salaries
Posted range
$85K/yr – $115K/yr
Taken straight from the job posting.
