Responsibilities

• 1. Develop strategic content experiences in alignment with enterprise and line of business strategies, goals and objectives.
• 2. Build and manage content experience strategies, processes, legal/compliance/risk review processes, and measurement and reporting for all active campaigns.
• 3. Participate in content experience creative asset production.
• 4. Drive brand and company awareness, consideration and conversion through strategic content experiences, media plans and creative executions.
• 5. Ensure brand visual and voice consistency across content experiences.
• 6. Develop and deploy actionable plans to evolve, grow and optimize content experiences and engagement.
• 7. Create recommendations for innovative content marketing experiences, initiatives and solutions.
• 8. Build and maintain partnerships with leaders across marketing and the enterprise, as well as with social media channel and agency partners.

Requirements

• 1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• 2. Seven years of related experience or an equivalent combination of education and experience
• 3. Proven experience shaping executive storytelling and content strategies that elevate executive visibility, credibility, and influence across key audiences
• 4. Deep specialized (SME) and/or broad knowledge within content marketing, social media, and influencer marketing discipline
• 5. Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• 6. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• 7. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• 8. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• 9. Sophisticated analytical skills and the ability to solve complex technical and business problems
• 10. Ability to influence others to adopt a new perspective

Preferred

• 1. Financial services or related industry experience
• 2. Integrated marketing and digital marketing experience
• 3. Multi-cultural marketing experience

Benefits

• General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.