Responsibilities

• Develop and implement comprehensive US Endovascular marketing plans (US Downstream) and commercialization strategies for the Endovascular portfolio to achieve revenue, market share, and profitability objectives.
• Lead US downstream marketing activities, including market assessment, best in class product launch planning and execution, strategically integrate internal and external voice of customer insights, product positioning, competitive positioning and blunting, value proposition development, and demand creation initiatives.
• Identify and prioritize growth opportunities through market research, competitive intelligence, customer feedback, and industry trend analysis.
• Manage product lifecycle activities, including product launches, line extensions, portfolio optimization, and end-of-life planning.
• Partner closely with Sales, Commercial Excellence, Sales Training, Contracting, Global Marketing, Clinical, Medical Affairs, and Regulatory Affair to ensure successful execution of commercial strategies and programs.
• Develop compelling customer-facing programs and US sales enablement tools that support adoption and utilization of the portfolio with special attention to our differentiated technology.
• Collaborate with Sales leadership to drive field readiness, training, customer engagement initiatives, and effective execution of marketing programs.
• Support pricing, contracting, forecasting, and business planning activities to maximize portfolio performance and profitability.
• Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders to inform strategy and strengthen market presence.
• Monitor business performance through defined KPIs and analytics, providing recommendations and implementing actions to improve outcomes.

Requirements

• Bachelor's Degree in related field or an equivalent combination of education and work experience.
• Masters Degree In Business Administration or in a related field is highly desired.
• Minimum 8 years of progressive marketing, product management, or commercial experience within the medical device, healthcare, or life sciences industry.
• Prior experience in Endovascular, Vascular, Cardiovascular, Peripheral Intervention, or related interventional specialties strongly preferred.
• Demonstrated experience leading downstream marketing activities.
• Proven track record of successful product launches, lifecycle management, and revenue growth achievement.
• Experience partnering closely with field sales organizations to develop and execute commercial strategies.
• Previous people leadership experience required, including coaching, development, and performance management responsibilities.
• Experience developing business cases, portfolio strategies, forecasting plans, and commercialization programs.

Preferred

• Strong strategic thinking and business acumen with the ability to translate market insights into actionable commercial strategies.
• Demonstrated ability to lead and develop marketing professionals to deliver best in class results.
• Strong understanding of downstream marketing, product lifecycle management, and commercialization processes.
• Proven ability to develop customer-centric value propositions and marketing programs that drive growth and market adoption.
• Strong analytical and problem-solving skills with experience leveraging data, market intelligence, and customer insights to inform business decisions.
• Excellent communication, presentation, and storytelling skills with the ability to effectively engage internal and external audiences.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Demonstrated leadership capability, including talent development, coaching, and performance management.
• Customer-focused mindset with a strong understanding of physician, hospital, and healthcare system needs.
• Ability to operate effectively in a fast-paced, highly regulated healthcare environment.

Benefits

• Access to free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.