Responsibilities

• Partner with Product Marketing, Marketing Strategy and Promotion teams to ensure all priorities are supported in digital owned channels (email, SMS, ad app push)
• Review/approve email briefs prior to kick-off
• Lead creative kick off and audit of email campaigns
• Lead personalization efforts including tracking of projects from kickoff to completion
• Pull and interpret email analytics and data
• Leverage data to prioritize initiatives, build projections and select audience segments
• Review and approve email subject lines and app messages
• Project manage special projects based on business priorities
• Support Sr. Manager in maintaining relationships with loyalty, site merchants, creative, coding, e-commerce and IT
• Stay up to date on the latest email marketing trends and industry best practices

Requirements

• Bachelor’s degree required
• 2-4 years’ experience in marketing; retail marketing setting preferred
• Ability to plan digital strategies and convert into actionable campaigns
• Passionate about marketing and understands email/app/SMS marketing concepts
• Strong communication skills; both oral and written
• Ability to manage projects
• Ability to work independently, while also functioning and contributing as part of a team
• Strong attention to detail and accuracy
• Proactive, energetic, inquiring and investigative mind
• Experience setting up data and reporting structures utilizing multiple tools within the MS Office Suite (i.e. visualizing data in excel using hosted files on SharePoint; data manipulation, macros, charts and pivot tables)

Preferred

• Experience with Attentive is a plus

Benefits

• If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com