Responsibilities

• Lead the execution, optimization, and reporting of email, SMS, and WhatsApp marketing campaigns.
• Build, test, schedule, and deploy campaigns in HubSpot while ensuring brand consistency, accuracy, and a positive user experience.
• Apply industry best practices for deliverability, compliance, and audience engagement.
• Develop and manage audience segmentation strategies using demographic, behavioral, and engagement data.
• Create, maintain, and optimize automated marketing workflows, lead nurturing programs, and customer journeys.
• Test and quality-assure emails, workflows, forms, and lists to ensure seamless performance.
• Monitor campaign performance and key metrics to identify trends and opportunities.
• Build dashboards and reports that translate data into actionable recommendations.
• Conduct testing and optimization efforts to continuously improve engagement, conversion, and retention.
• Partner with Marketing Strategy, Digital Strategy, and Content teams to support integrated marketing initiatives.

Requirements

• 3-5 years of experience managing email marketing programs, preferably using HubSpot.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• Strong experience with marketing automation, audience segmentation, workflow development, and email deliverability best practices.
• Analytical mindset with the ability to interpret campaign results and make data-driven recommendations.
• Exceptional attention to detail and strong project management skills.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Growth mindset with a passion for learning new technologies, AI tools, and marketing trends.

Preferred

• Experience managing SMS and mobile messaging campaigns.
• Knowledge of email and mobile messaging compliance and opt-in best practices.
• Basic HTML experience.