Responsibilities

• Serve as Sinclair’s internal subject matter expert on YouTube and help oversee YouTube strategy across podcasts, news stations, and social verticals, including channel architecture, programming, and publishing strategy.
• Build platform-specific growth strategies for each brand and content type, balancing reach, retention, frequency, and monetization.
• Partner closely with sales, editorial, production, social, legal, and product leadership to ensure YouTube is integrated into Sinclair’s broader digital strategy.
• Analyze KPIs such as views, watch time, CTR, retention, subscriber growth, RPM, revenue, and other key metrics to guide overall YouTube strategy.
• Translate platform changes, policy updates, and algorithmic shifts into actionable guidance for teams across the organization.
• Develop monetization strategies that maximize revenue while protecting brand safety, content rights, and long-term channel health.
• Create repeatable operating processes and training that help producers, editors, and channel managers build content that performs well on YouTube.
• Represent Sinclair in conversations with vendors, partners, creators, and internal stakeholders as the lead subject matter expert on YouTube.

Requirements

• 5+ years of experience working directly with YouTube in a strategy, operations, programming, growth, or monetization role.
• Deep understanding of YouTube ecosystem, including content ID, rights management, monetization rules, policy enforcement, and audience growth.
• Demonstrated success improving channel performance through better packaging, publishing strategy, analytics, and content optimization.
• Strong fluency with YouTube Analytics and related performance dashboards, with the ability to turn platform data into clear strategy and operating guidance.
• Experience working across editorial, legal, business, sales, and technical teams in a matrixed environment.
• Strong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation.
• Ability to operate both strategically and tactically, with the discipline to build process and the flexibility to respond to platform changes quickly.
• Excellent communication and stakeholder-management skills.
• Experience managing a portfolio of YouTube channels at scale.

Preferred

• Experience in news, podcasts, entertainment or sports environments a plus.

Benefits

• benefits that include participation in a retirement plan, life and disability insurance, health, dental and visionplans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.