Responsibilities

• Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
• Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
• Serve as a strategic thought partner to segment leads, product teams, and sales leadership — aligning marketing strategy to business priorities
• Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage
• Team Leadership & People Management of four employees
• Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
• Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
• Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model
• Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments
• Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
• 8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level role
• Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
• Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
• Proficiency with marketing analytics platforms and performance reporting tools
• Experience managing agency relationships and external partners.
• Experience in financial services or payments marketing
• Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.