Responsibilities

• Diagnose pain points of the patient transition experience — where the value proposition could be strengthened, where messaging is too complex, or where channel choice or timing is working against the physician — using both patient and physician feedback. Translate those pain points into problem statements and drive the broader marketing team towards solutions
• Review existing transition marketing materials; prioritize and implement enhancements that boost patient engagement rate
• Identify underperforming patient cohorts; adapt materials and physician messaging to improve conversion
• Reinforce messaging during a physician transition across different channels and cadences including email, direct mail, text, and in-office conversations
• Partner directly with affiliated physicians and practice staff to pressure-test messaging, making sure the in-person value-prop conversation and every follow-up touchpoint feel authentic to that physician's voice and patient relationships
• Establish and report on transition channel performance (enrollment rate, engagement by channel, time-to-convert) to senior leadership, with a point of view on which creative or messaging changes are driving the movement.
• Stay current on consumer marketing trends in healthcare and membership models — direct mail innovation, email design standards, digital patient communication — to keep the playbook ahead of patient expectations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least twelve (12) years of professional experience, including at least seven (7) years in marketing or other customer-facing roles.
• Demonstrated ability to build and manage a prioritized pipeline of strategic opportunities using a combination of data and frontline input.

Preferred

• Master's degree in Marketing, Healthcare Administration, or MBA.
• Background in membership or subscription-based business models.
• Experience marketing to physicians or within private practice settings; knowledge of physician and patient pain points around transitioning from a traditional to a membership-based practice model.
• Experience with marketing analytics or attribution tools.
• Track record of identifying and acting on opportunities with minimal oversight, in an ambiguous or fast-changing environment.
• Understanding of healthcare compliance considerations (HIPAA, TCPA) for patient-facing outreach.

Benefits

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.