Responsibilities

• Design and implement integrated communications campaigns for priority projects and initiatives, including multi-issue campaigns, nationwide rallies and other special projects. Engage a suite of tactics to develop said plans – including earned media, creator engagement, paid advertising, social media, multimedia, email/SMS and website/blog content – in partnership with relevant communications strategists, channel owners, content creators and issue experts.
• Manage communications strategists by overseeing critical workstreams, offering strategic guidance, informing priorities, directing and mobilizing communications and marketing staff, and troubleshooting as challenges arise across departments.
• Lead and oversee the development of integrated communications strategies for key legal, advocacy, policy and narrative priorities across the core issues you oversee with communications strategists.
• Help identify strategic priorities and plans to help respond to the news of the day and to proactively get ahead of opportunities to advance the organization’s communications goals.
• Write messaging and core materials for issues, campaigns, new filings and more, leveraging polling, research and other insights to inform key narratives.
• Establish strong working relationships with legal, advocacy, policy, and development colleagues across the organization, as well as affiliates and partner organizations. Work in coalition within and outside of the ACLU to develop a strong understanding of issues and team dynamics to help inform workflows and communications strategy.
• Direct rapid response communications — including during off hours — in partnership with relevant communications strategists. Support the Head of Strategic Communications and other department leadership team members in crisis response.
• In partnership with the Earned Media and Strategic Engagement team, devise and execute a strategy to strengthen and maintain relationship building with key news editors, reporters and broadcast bookers, including providing support for ACLU spokespersons ahead of media engagements.
• In coordination with department leaders and communication strategists, support the development of and execution of brand awareness, thought leadership and advocacy campaigns associated with key issue areas.

Requirements

• Demonstrated years of experience with integrated communications strategies, with background in advocacy and legal communications, along with a working knowledge of paid, earned, creator-led, shared and owned media relations tactics, platforms and strategies
• Strong background in personnel management and demonstrated experience effectively developing and supporting employees with ranging experience levels and backgrounds
• Management and team-building skills that inspire staff to work collaboratively in pursuit of a common mission and the ability to manage staff on the successful execution of objectives
• A management style that is accessible, flexible, decisive, and supportive with the ability to provide clear direction and delegate where appropriate
• Prior experience managing large projects, vendors and staff with the ability to establish priorities that will effectively utilize the staff’s time and the department’s resources
• The ability to create and implement integrated communications strategies for a large, complex organization
• Broad experience with legal, political, advocacy and public policy issues, as well as a strong understanding of how communications may be used to promote a legislative agenda, legal strategy and issue advocacy campaign
• Experience and/or strong interest and understanding of the issues areas this role will oversee, including immigration, human rights, racial justice, and criminal justice.
• Exceptional writing and editing skills across materials and styles, as well as the ability to effectively edit and review other people’s writing to strengthen overall team skills
• Demonstrated ability to communicate complex and controversial issues and to convey information about the issues to both narrow and broad audiences

Benefits

• Time away to focus on the things that matter with a generous paid time-off policy
• Focus on your well-being with comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
• Plan for your retirement with 401k plan and employer match
• We support employee growth and development through annual professional development funds, internal professional development programs and workshops