Director, Social Strategy & Commercialization

New York City, NY (Hybrid)

$212K/yr – $265K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

Job Summary

Own the social and discovery strategy by translating client needs into integrated GTM plans, shaping executive conversations, and turning early wins into repeatable, publishable narratives.

  • Lead executive engagements and co-design integrated social/discovery plans that tie to commerce outcomes.
  • Translate client needs into product, partnerships, and GTM actions to strengthen Criteo’s credibility in social/discovery.
  • Develop playbooks clarifying Criteo’s role in social/discovery across prospecting to loyalty.

Job Description

Responsibilities

  • Set the Criteo POV on social and how it complements walled gardens in modern media activation.
  • Lead strategic conversations with C-level and VP-level clients, co-creating integrated plans that combine social, discovery, and commerce media.
  • Translate market needs back into product, partnerships, and GTM motions, ensuring Criteo is the most credible partner for clients looking to grow through social and discovery channels.
  • Strategy & positioning for Social & Discovery
  • Expand Criteo’s global strategy and narrative for Social in brand and product discovery: how our solutions complement and amplify investments in social platforms.
  • Develop clear value propositions for different client segments that connect social & discovery to commerce outcomes and closed-loop measurement.
  • Build frameworks and playbooks that explain where Criteo sits in the social/discovery mix: prospecting, mid-funnel discovery, retargeting, and loyalty.
  • Client advisory & executive engagement
  • Serve as a senior advisor to key global clients and agencies on social & discovery strategy, participating in C-level and VP-level meetings, QBRs, and planning cycles.
  • Lead strategy workshops and roadshows with clients, co-designing integrated plans that connect social/discovery to Criteo’s strengths in commerce and performance media.
  • Turn early wins into repeatable case studies and narratives in partnership with Marketing & Comms.
  • 10+ years in digital advertising with significant depth in paid social and discovery media across multiple platforms.
  • Track record in client-facing leadership roles at a social platform, social tool/technology company, or leading media/creative agency
  • Proven experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisions.
  • Demonstrated success in building or scaling a social/discovery practice or offering (e.g., new product, new buying motion, new cross-channel strategy).
  • Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworks.
  • Bachelor’s degree required; a master’s degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience).
  • Master’s degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience).
  • We offer a hybrid model blending home with in-office experiences.
  • Health benefits, wellness perks & mental health support.
  • Diverse, inclusive, and globally connected team.
  • Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Salaries

Posted range

$212K/yr – $265K/yr

Taken straight from the job posting.

See all Criteo Deutschland salaries

Director, Social Strategy & Commercialization

Criteo Deutschland · New York City, NY · Hybrid