Responsibilities

• Serve as a change agent: Drive the evolution of the social & influencer space for Bath & Body Works to connect in a more culturally relevant way that delights & inspires customers, consumers, brand fans and BBW associates alike.
• Develop a clear strategic roadmap: In partnership with our agency, lead the build and development of a comprehensive social media and influencer engagement strategy that contributes to Bath & Body Works’ overall brand objectives and stated goals.
• Deepen agency partnership and impact: Collaborate with Razorfish and GinghamOne, or our agencies of record, to ensure we are “connected always” and leverage them for optimum impact.
• Move at the speed of the always-evolving social space: Identify & evaluate social media trends and platforms to enhance & amplify brand presence; monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
• Build connections with key business partners: Foster strong relationships with both internal teams (Brand Strategy, Integrated Marketing & Media, Creative, PR, etc.) and external partners (GinghamOne agency collective, brand collab partners, social / influencer talent, etc.) to drive bold and differentiated campaigns that move our brand forward; contribute to the development of holistic marketing campaigns by bringing forth big ideas & new thinking to help achieve campaign objectives.
• Lead Influencer and ambassador programs to drive brand credibility: Together with our agency, identify, negotiate, and manage relationships with key influencers and brand ambassadors who align with Bath & Body Works’ brand values and target demographics.
• Accountable for Community Management: Accountable for social media community management, fostering an engaged and loyal online community through strategic interaction; partner with the Customer Contact Center on service recovery engagement tactics that sync with holistic channel strategies and tone, voice, etc.
• Content creation: Leverage internal and external creative resources to create engaging, on-brand, platform-optimized content for social media channels and ensure consistency in approach, messaging, and aesthetics across platforms.

Requirements

• 10+ years of marketing experience with four or more years in the capacity of a leading social media / influencer teams and programs with a brand or agency
• Highly motivated & experienced leader with proven ability to influence others and champion new ideas across a highly matrixed and data-driven organization
• Demonstrated ability to influence change and challenge the status quo through purposeful creative questioning and ‘bridge-building’ across all levels of the organization
• Ability to lead and inspire with unquestionable values, integrity and trust
• Strong analytical aptitude with the ability to clearly articulate wins, opportunites and performance outcomes to senior leaders
• Demonstrated ability to establish and utilize cross-functional relationships and collaborate effectively within a complex, matrixed organization
• Demonstrated success in recognizing, developing and retaining high-performing talent

Benefits

• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No-cost mental health and well-being support through our Employee Assistance Program (EAP).
• 401(k) with company match and Associate Stock Purchase Program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company-provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post-secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
• Visit bbwbenefits.com for more details.