Responsibilities

• Oversee and direct all US press, digital content/relationships and public relations activities for all Giorgio Armani Corporation brands and businesses – including but not limited to Giorgio Armani, Armani Prive, Emporio Armani, A|X Armani Exchange, Armani / Casa, Armani / Ristorante, and Armani Residences. Increase brand awareness, promote collection launches, support business goals through securing stories, editorial and content through all media outlets both in print & digital, content creators, industry key opinion leaders as well as up and coming influencers/stylists in all categories.
• Develop and implement PR strategies to raise awareness, appeal to a younger & new audience and create relevance for the Giorgio Armani brands and product offerings.
• Monitor and continually build on the strategic vision of public relations as per both the local business strategies and GA SPA public relations directives.
• Implement effective public relations plans for all brands, new collection launches and special projects/events, as well as VIP coverage placements both in print and digital.
• Develop and nurture strategic relationships with all press contacts – digital & print, as well as the relevant and up & coming opinion leaders in the industry for each brand
• Ensure impactful product placements, covers, feature stories within all publications & digital – for all brands
• Monitor the editorial standing & coverage for all brands, implementing strategy to continually enhance visibility and impact both print and digital
• Define, develop and present PR seasonal initiatives for all brands
• Implement tactical plans to secure brand positioning and serve overall business objectives
• Coordinate and secure press for special events, store openings, cultural collaborations, campaign launches, key brand moments, and more

Requirements

• Computer proficiency (MS Word, MS Excel, MS PowerPoint)
• College degree required
• At least 8-10 years of experience in the field