Responsibilities

• own and build our programmatic, audio, and emerging channel portfolio — no direct reports, no bureaucracy, just a high-trust seat for someone who knows these channels deeply and wants to own them end to end. You will set the strategy, manage the vendors, run the buys, and report performance directly to the VP of Digital Marketing.
• Today our program is spread thin across dozens of vendors without a dedicated internal owner, that’s where you come in. You would be the channel owner from day one, with an immediate mandate to consolidate and improve it.
• You would be the channel owner from day one, with an immediate mandate to consolidate and improve it. While there is analytical support, we expect you to build and run your own channel-level measurement rather than wait for someone else to build it for you.
• Note on Scope: This role owns self-serve CTV (such as MNTN, Vibe.co etc), programmatic video, audio, display, out-of-home, and emerging channels (for example: Open AI) — everything reachable through a DSP or direct vendor relationship.
• You will coordinate closely with our Linear AOR on measurement and audience strategy to maintain alignment and coverage across all platforms and screens.
• What You'll Be Working On
• Audio: Build and manage programs across the full audio ecosystem — host-reads, podcasts, streaming audio, and satellite or traditional radio while leading vendor relationships directly.
• Consolidate a fragmented vendor set into a program you can actually optimize, and bring more of the buying in-house over time.
• Drive testing and optimization across placements, and own performance reporting for the channel.
• Programmatic Display & Self-Serve CTV: Develop and execute data-driven campaign strategies across programmatic display, self-serve CTV, and OTT.

Requirements

• 5-8 years of experience in programmatic, media buying, or performance marketing. Agency and in-house experience are both valued.
• Deep, hands-on expertise in audio and programmatic display. Experience with self-serve CTV, OTT, and OOH is strongly preferred.
• Real fluency with DSPs, PMPs, and DMPs, and a strong understanding of data-driven targeting and audience strategy.
• A proven track record managing media budgets and vendor relationships independently.
• Direct experience with podcast advertising, streaming audio, or radio media buying.
• Strong analytical instincts. You are comfortable building a measurement framework, not just reading a report someone else built.
• Familiarity with attribution platforms such as Northbeam or equivalent MTA tools.
• Comfortable operating as a senior individual contributor — resourceful, self-directed, and highly organized.
• Excellent written communication and the ability to present clear, evidence-based recommendations to senior leadership.
• Passionate about our brand's values of healthy living, environmental awareness, and social responsibility; previous experience working for a brand with similar values is a plus!

Preferred

• Previous experience working for a brand with similar values is a plus
• DTC or e-commerce brand experience is strongly preferred

Benefits

• Medical (HMO, PPO, HSA), Dental, Vision
• 100% Employer Paid Life Insurance
• 401(k) with employer match
• PTO
• Volunteer days
• Employee product discount
• Annual Bonus Plan
• Training and Tools to be successful, along with a strong partnership from your peers and leaders
• Wellness Program
• Referral Bonus