Director, Marketing Technology Architecture

USA (Remote)

$170K/yr – $190K/yrDirector/Executive10+ years expFull time

Posted 23 hrs ago

Job Summary

Own architecture strategy for personalization, journey orchestration, Generative AI, and team leadership across the marketing technology stack.

Own and evolve the Martech architecture roadmap across Adobe and Salesforce ecosystems.
Lead cross-functional architecture workstreams including personalization, journey orchestration, and AI governance.
Mentor a four-person architect team and translate business goals into actionable increments.

Job Description

Responsibilities

Personalization & Platform Strategy
Lead the technical evaluation and integration of personalization and journey-orchestration platforms — including Adobe Real-Time CDP, Adobe Journey Optimizer, and integrations with our Salesforce Marketing Cloud ecosystem — and make the architectural case for the solutions that best fit our existing technology investments.
Identify opportunities to take advantage of existing investments in the Adobe Experience Cloud and marketing profiles to drive engagement across platforms.
Own service delivery for web personalization, translating business goals into insight-driven, actionable campaigns.
Hands-On Delivery & Enablement
Build proof-of-concepts yourself, hands-on, that give marketing and fundraising leaders something real to react to — not just a roadmap slide.
Provide expert guidance on emerging tools and technology trends, and act as the technical translator between what the business wants and what is achievable.
Anchor the Fundraising Agile Release Train as a Systems Architect, working directly with senior leadership to realize value.
Generative AI Architecture
Lead the expansion of Generative AI across the organization's marketing technology systems, with strong attention to governance, safety, and sound technical design.

Requirements

Education: Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field.*
Experience: Minimum of 10 years of experience in systems architecture or engineering.
Staff Management: 3 years in a direct staff management role.
Seven or more years working directly with analytics, audience management, and personalization technologies.
Five or more years of architecting CRM and marketing technology solutions within Adobe Experience Cloud (AEM, Adobe Campaign, Adobe Target, Adobe Analytics) or Salesforce Marketing Cloud.
Three or more years of experience developing applications with object-oriented programing or expertise in a modern scripting language.
Direct experience with a customer data platform or journey-orchestration tool (e.g., Adobe Real-Time CDP, Adobe Journey Optimizer, Salesforce Data Cloud/Journey Builder) is highly preferred.
Experience working in an Agile delivery environment, preferably using the Scaled Agile Framework (SAFe).
Thorough understanding of the Generative AI landscape, including hands-on experience implementing systems leveraging LLMs.
Demonstrated experience with web application security, privacy, and data governance.

Benefits

Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 19 days a year; based on type of job and tenure
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
401K with up to 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition

American Red Cross

3.5 Glassdoor

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Each day, thousands of people – people just like you – provide compassionate care to those in need. Our network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world. We roll up our sleeves and donate time, money and blood. We learn or teach life-saving skills so our communities can be better prepared when the need arises. We do this every day because the Red Cross is needed - every day.

Washington, District of Columbia, USA

33K employees (503 in marketing)

www.redcross.org

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