Responsibilities

• Own the engine that carries Qualified Health’s story to health system CEOs: you will produce and distribute the content that expresses the company narrative, and turn our flagship customers into proof the market trusts.
• You will report into Commercial leadership but work crossfunctionally across the organization.
• The scope is broad by design. We need someone who can operate across multiple workstreams, move fast, and raise the quality of everything the commercial team puts in front of partners.
• Marketing drives a measurable, predictable share of pipeline and revenue. Qualified Health has a defensible demand engine, with clear targets, a healthy mix of inbound and outbound-supporting motion, and a tight feedback loop with Commercial, and marketing-sourced and marketing-influenced pipeline grow as the company does.
• Qualified Health’s category narrative lands in market. The positioning and point of view, developed with the Strategy team, are expressed clearly and consistently to buyers, press, analysts, and partners through the content and channels this role runs.
• The brand is recognizable, credible, and chosen. Health system executives, clinicians, and policy-adjacent audiences know who Qualified Health is, what we stand for, and why we’re the team to bet on, reflected in earned media, share of voice, analyst recognition, and inbound interest.
• Commercial sells with conviction. Sellers, partnerships leaders, product teams, and AI Transformation teams go to market with messaging, materials, competitive intelligence, and customer proof points that reflect deep product understanding and consistently move deals forward.
• Marketing Strategy & Operations
• Set the marketing strategy and operating plan: define the goals, segments, channels, and investments that will move the company’s commercial and category outcomes, and align them with the CEO, Commercial, and Product.
• Own the marketing budget and resource allocation: make clear, defensible strategic investments on where marketing dollars and headcount go, and report transparently on what they return.

Requirements

• Have helped scale healthcare technology companies to $50–$100M+, with marketing work you can tie directly to that growth
• Have a deep understanding of how health systems work
• Are deeply familiar with the AI landscape and can credibly speak to how AI creates value in complex organizations. You follow the market closely and can separate signal from noise
• Are an exceptional writer and communicator who can translate complex ideas into clear, compelling narratives for executive audiences
• Have a strong ownership mindset: you’re independent, with a bias to action. When you find a problem, you make it yours to fix
• Can manage multiple high-priority workstreams simultaneously without dropping quality
• Have experience building commercial or marketing infrastructure from scratch, not just optimizing what already exists
• Are naturally curious about markets, competitors, and positioning, and can synthesize large amounts of information into clear recommendations
• Thrive in fast-paced environments where the scope of your role evolves as the company grows

Preferred

• Willingness to travel domestically as required to support partnerships and represent the company at industry events