Director of Marketing

Hollins, VA (On-site)

$170K/yr – $190K/yrDirector/Executive8+ years expFull time

Posted 2 days ago

Job Summary

Own and execute the full marketing function from strategy to go-to-market, building a scalable demand engine and leading a high-performing team.

  • Own marketing strategy end to end and value propositions guiding company decisions
  • Lead product marketing lifecycle from customer insights to launch and commercialization
  • Build integrated demand generation across digital, events, and channels

Job Description

Responsibilities

  • Own marketing strategy end to end — market mapping, segmentation, and value propositions that guide company-level decisions.
  • Lead the product marketing lifecycle, from Voice of the Customer insights and new product concepts through go-to-market launch and commercialization.
  • Build an integrated demand generation engine spanning digital, e-commerce, advertising, events, and trade shows.
  • Own brand development, pricing strategy, and marketing communications.
  • Partner with the President on annual strategic planning and help shape our employee-ownership culture.
  • Attract, develop, and lead a high-performing marketing team.
  • Take on additional responsibilities as needed to support team goals and project milestones.

Requirements

  • A strategic, growth-minded marketer with 8+ years of progressive experience in marketing, product management, or sales — ideally in industrial or technology-driven markets.
  • A proven builder of go-to-market strategies with successful product commercialization to show for it.
  • Financially fluent, analytically sharp, and comfortable owning a budget and a P&L conversation.
  • An energizing communicator who creates followership across Sales, Engineering, Operations, and Finance.
  • Entrepreneurial and adaptable — equally at home in the boardroom and at the trade show booth.
  • Ability to travel up to 30% to engage customers, partners, and participate in industry forums.

Preferred

  • MBA, channel-partner marketing experience (integrators, distributors, resellers), or a background in life safety, security, or communications technology.

Benefits

  • Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
  • Competitive health, dental, and vision plans
  • 401(k) with company match
  • Generous paid time off and holidays
  • Continuous learning and development opportunities
  • Financial Wellness programs including complimentary Certified Financial Planner sessions
  • Recognition programs that celebrate individual and team wins
  • A mission-driven team that supports life-saving outcomes, every day
Potter Global Technologies logo

Potter Global Technologies

At Potter Global Technologies (PGT), our group of businesses approach safety with a unique blend of expertise and authenticity. While we've solidified our reputation in global markets and garnered widespread recognition, what truly differentiates us is our empathetic approach. While we operate with the sophistication of a large organization, it's our commitment to genuine engagement that sets us apart.We offer advanced products that are easy to use and understand, ensuring optimal safety. But choosing PGT goes beyond just products. It means partnering with a team that deeply understands fire protection, life-safety, and critical communication systems and wants to truly understand your needs.Choose Potter Global Technologies where deep expertise meets genuine care. Together, let's set new benchmarks for a safer future.

552 employees (38 in marketing)

Salaries

Posted range

$170K/yr – $190K/yr

Taken straight from the job posting.

See all Potter Global Technologies salaries

Marketing Team

Marketing Team Size
27 (5% of company)
Median Career Experience
5 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
24%
Direct
54%
Referral
5.4%
Social
15.2%
Paid
1.4%

Headcount Trend

Current headcount: ~552
Potter Global Technologies logo

Director of Marketing

Potter Global Technologies · Hollins, VA · On-site