Responsibilities

• Develop, manage and oversee the marketing goals, strategies and budget based on company objectives.
• Oversee creative direction, content strategy and brand communication across all B2B and B2C channels that reflect Minnetonka’s values and business goals.
• Lead consumer insight efforts that help Minnetonka better understand who we serve, who we need to reach next, and how to translate those insights into brand, product, and growth opportunities.
• Work with the Marketing Manager to evolve Minnetonka’s social media strategy and presence in a way that deepens consumer and cultural connection, strengthens brand relevance, and reaches new audiences across Instagram, TikTok, creator content, and emerging platforms.
• Collaborate with Minnetonka’s VP of Ecommerce to guide paid digital advertising and search strategy, including SEO, AEO, GEO, Meta, Google, and emerging AI discovery channels, with a clear connection to performance and revenue.
• Partner with the Marketing Manager to shape the direction of marketing communication materials and ensure strong execution. This includes presentations, sell sheets, catalogs, photo library of images, advertising, POP materials, etc.
• Set strategic direction, goals, and performance expectations for email and SMS marketing, with day-to-day ownership and execution led by the Marketing Manager.
• Partner closely with the PR agency to strengthen Minnetonka’s brand presence and messaging.
• Champion practical, responsible use of AI tools to make the marketing team smarter and more efficient behind the scenes, while preserving human-led strategy, creativity, judgment, and brand stewardship.
• Work closely with Native American artists on our collaborations to bring their stories to life.

Requirements

• 8–12 years of marketing experience, ideally in consumer brands, footwear, fashion, or lifestyle
• Proven experience driving measurable revenue growth through marketing
• Experience with:
• Creative direction
• Social media, including TikTok
• Content strategy
• Email & SMS marketing
• Paid digital advertising
• Strong leadership experience with ability to inspire and nurture a team